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  • MetroSplash Announces Consumers Can Swap Airline Points and Miles for Gas

    (EMAILWIRE.COM, February 06, 2009 ) LAS VEGAS & DALLAS - MetroSplash Systems Group today announced that loyalty program, FuelLinks Cash-for-Gas, is now a participating program in the world's leading loyalty reward program management Web site, Points.com, which is owned and operated by Points International Ltd. (TSX: PTS; OTCBB: PTSEF).

    Points.com members now have the ability to “swap” – the exchange of rewards from one reward program into another reward program held by that same member – for FuelLinks Cash-for-Gas. Members with existing balances in any of the more than 40 participating programs, will will now be able to swap those points/miles for FuelLinks rewards.

    "In the current economic environment, we have been looking to bolster our offering so users can get even more value for the points and miles they have already accumulated,” said Rob MacLean, CEO of Points Intl. “The addition of FuelLinks on Points.com gives members immediate relief to their monthly household budget for gas money."

    "A Points.com FuelLinks swap provides consumers with more options to earn their much needed gas money," said Steve Babick, president and CEO for MetroSplash Systems Group, Inc. "Exchanging existing miles and reward balances to the very relevant reward of fuel will be a meaningful option for many members."

    FuelLinks, the nation’s largest fuel-based loyalty program, gives its members access to more than 4,400 fuel redemption centers in 28 states. Registration is free and secure at: www.fuellinks.com.

    ABOUT METROSPLASH SYSTEMS GROUP

    Founded in 2003, MetroSplash Systems Group, Inc. provides a technology platform that enables businesses of all types to implement a supplier-integrated fuel-based consumer reward program (FuelLinks) or to monetize an existing affinity program toward the purchase of fuel. The company offers the financial settlement and Loyalty as a Service (LaaS) infrastructure to bridge between merchants (reward issuance) and fuel retailers (redemption).

    ABOUT POINTS INTERNATIONAL LTD.

    Points International Ltd. is owner and operator of Points.com, the world's leading reward-program management portal. At Points.com consumers can Swap, Earn, Buy, Gift, Share and Redeem miles and points from more than 40 of the world's leading reward programs. Participating programs include American Airlines AAdvantage® program, Aeroplan®, AsiaMiles™, British Airways Executive Club, Wyndham Rewards®, Delta SkyMiles® and InterContinental Hotels Group's Priority Club® Rewards. Redemption partners include Amazon.com® and Starbucks. Web site: http://www.points.com.
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    E.H. Anderson PR
    Liz Anderso
    254-772-5909
    liz@ehandersonpr.com

    Source: EmailWire.com

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